Rewiring the Subconscious: The Path to True Transformation – An Interview with Julie Edmonds

What if true freedom doesn’t come from fixing yourself, but from finally letting yourself be free?

For Julie Edmonds, the path from a haunted Louisiana childhood home to guiding high performers was anything but ordinary. Surrounded by supernatural experiences, she grew up attuned to energies beyond the physical world. Later, while building a thriving business, she struggled with anxiety and imposter syndrome—until hypnotherapy and rapid transformational therapy opened the door to healing.

Today, Julie helps others uncover the unconscious beliefs holding them back, guiding them into freedom, flow, and purpose. In this conversation, she shares how her upbringing shaped her spiritual path, why high achievers often struggle with unworthiness, and how rewriting our inner stories can transform everything. Continue reading or listen in by subscribing for free on Spotify, Apple Podcasts, Amazon Music, or YouTube.

We are always interested in people’s backstory of their experiences with spirituality, mindfulness, and consciousness. I’m curious about your upbringing in Louisiana. I know you lived in a special home, shall we call it, and I’d love to hear how those experiences shaped your spiritual connection.

Julie Edmonds: I was born in Louisiana, and the house I grew up in was built in the 1700s. It was passed down through generations, and during the Civil War, the Yankees came in and took it over as a hospital. Fast forward a hundred years or so, and there I was, growing up in that same house with my brothers.

We were constantly feeling, seeing, and hearing things that to someone else might have seemed unusual. Even visitors would often have their own experiences. That was just our normal. My parents were very open to the supernatural. The house was filled with books about out-of-body experiences, and I read a lot of them. By an early age, I began experiencing those things myself. So really, the awakened part of me started very young.

What were some of the specific experiences you remember that made you realize, “Okay, I think I’m seeing or experiencing something different”?

Julie Edmonds: We were scared a lot. I always felt like something was behind me. I would turn around, and nothing was there—but the feeling would remain. That was the beginning. Then I started having dreams about portals throughout the house—giant circles that would open up, allowing you to fly through them into other times, spaces, and dimensions.

At first, you might think it’s just a dream or your mind playing tricks, but then my brothers began having the same dreams. Eventually, my whole family did. It became a shared, conscious experience for all of us. Those are just a couple of examples, but really, there were countless experiences.

And did you share those with your parents? How did they respond?

Julie Edmonds: Yes. My mom accepted all of it, while my dad was more close-minded at first. Still, overall, we were a pretty open household. I grew up Catholic, and my extended family was Catholic too, but in South Louisiana, people are open to many different spiritual experiences. It’s not just one way.

That’s interesting with the influence of Creole culture. There seems to be an openness to things there.

Julie Edmonds: We weren’t practicing voodoo ourselves, but we did know people who did. The voodoo priestesses we encountered were also devout Catholics. It was such an interesting mix of religion and history. There was always a sense of crossover where I grew up.

Before you got into your healing work, you had a very successful career in sales and leadership. Can you walk us through your career path—how you got started and how you found yourself leading in the business world?

Julie Edmonds: Growing up, I always wanted to run my own business. I didn’t know how it would happen—I didn’t come from a family of entrepreneurs—but I knew I wanted to make a lot of money, have my own business, and eventually have a family.

After college, I moved to Florida and met some entrepreneurs who showed me the way. I went all in—hardcore, determined to make it happen. I think a lot of that came from my masculine energy at the time. I grew up with all brothers, studied finance with mostly men, and just adopted that energy.

So I worked nonstop, convinced that the harder I worked, the more I could escape my fears and anxieties. I thought if I accomplished enough, I’d outrun the fear. Later, I realized that wasn’t true. But back then, I just pushed and pushed.

Sometimes stepping far outside my comfort zone did ease some of that fear. I thought maybe I was just afraid of living too small. So I kept making myself bigger, building and growing. By my twenties, I had created a large organization of sales offices and was doing very well.

What kind of sales work was that in?

Julie Edmonds: We were doing outside business-to-business sales—mostly telecom, gas, and electric companies. I worked with a broker who brought in the clients, and I had the contract to run the offices. It gave me so much experience in coaching, training others, and leading from the front.

Part of that came naturally, but part of it was me battling imposter syndrome and wobbling my way through. Still, it was an incredibly formative time.

As you started experiencing that anxiety—I don’t know if you’d call them panic attacks—what were some of the things you tried to find relief? And ultimately, what helped you most?

Julie Edmonds: In my twenties, I honestly thought I was hallucinating. Back then, there was no Google, so I kept wondering: Do I have this condition? Am I hearing voices? What’s going on? Looking back, part of it was my spirituality crossing over, and I didn’t fully understand it. The other part was mindset challenges and limiting beliefs I hadn’t yet identified.

I tried everything—hypnotherapy, sweat lodges, therapy, acupuncture, talk therapy—anything available to me at the time. Some of it helped a little, but the anxiety was always there, always festering. It took years before I really learned how to release it.

What ultimately ended up helping you?

Julie Edmonds: For a long time, I thought I would have to manage anxiety for the rest of my life. Even as my business grew—and it wasn’t always a straight line, there were plenty of failures and ups and downs—I carried that belief.

Ultimately, it was hypnotherapy and rapid transformational therapy (RTT) that actually did the trick. I share this often because so many people believe they’ll just have to live with anxiety. I’m not talking about normal fear—like when someone jumps out and startles you, or when you’re nervous before a test. That’s natural. I mean the triggered fear that comes seemingly out of nowhere, when the fear should be a “2,” but it feels like a “92.” You can’t sleep, you’re gasping for air, and your body goes into a full physiological response.

Through hypnotherapy, I learned how to rewire those unconscious patterns.

Tell us about rapid transformational therapy. For those who aren’t familiar, it was developed by Marisa Peer. How did it help you?

Julie Edmonds: Marisa Peer is my hero. Hypnotherapy really found me around the time of COVID. I was starting to spiral downward. People would ask me to speak on calls or show up in meetings, and I felt this intense constriction—like I was out of place, out of my body, irrelevant. The imposter syndrome I had was multiplied by a thousand.

When I began hypnotherapy, I realized it’s not just about what happens to you growing up. It’s about how you interpret those experiences through the lens of a child. Those interpretations become limiting beliefs that carry into adulthood until you learn to rewire them.

For me, the echoing thoughts were things like: I’m not good enough. I’m going to lose it all. I’m not relevant. I’m not smart enough. I’m different. Consciously, I could tell myself I was qualified and capable. But unconsciously, those beliefs were running the show. Hypnotherapy helped me become aware of them and change them.

I’ve noticed that many ultra-successful people often struggle with a deep sense of worthlessness. The drive to overperform can come from trying to erase that inner inadequacy. I’ll own that—it was true for me. In college, I pushed myself to take both undergraduate and graduate classes so I could walk across the stage twice in one day. It wasn’t until I burned out that I realized I was chasing external validation. It seems to be a common pattern among high-achieving individuals.

Julie Edmonds: One hundred percent.

For someone who’s never heard of Rapid Transformational Therapy, how would you describe it? How is it different from traditional hypnotherapy, and how could it help?

Julie Edmonds: RTT is actually a form of hypnotherapy. We guide you into an alpha brainwave state—a very natural and healthy state that we all move in and out of during the day. For example, when you’re daydreaming or driving home and suddenly realize you don’t remember the trip, that’s your subconscious mind in control.

In RTT, we enter that relaxed state and speak directly to the subconscious. We focus on the presenting problem—whether it’s anxiety, insomnia, procrastination, overthinking, low confidence, public speaking fears, you name it. We give that problem a voice, trace it back to its origin, and uncover the story or belief behind it.

What’s fascinating is that it’s almost never what people expect. Logically, we create stories about why something happened, but in reality, the root cause is often small moments from childhood. Maybe a parent was late to pick you up from school, and the child’s mind concluded, I must not be worth it. Those unconscious beliefs repeat until they feel “familiar.” And the subconscious equates familiar with safe—even if it’s unhealthy. That’s what creates the anxiety, fear, and self-doubt.

RTT works by investigating the thought, interrupting the pattern, and installing a new belief. Instead of “I’m not good enough,” we anchor beliefs like, I am worthy. I am lovable. I can create and receive what I desire. To make those new beliefs stick, repetition is key. I give clients a meditation-style recording to listen to daily until the unfamiliar becomes familiar and new neural pathways are formed.

So you take people into that alpha state, guide them to explore their subconscious, and then help them rewrite the story with new beliefs?

Julie Edmonds: Exactly. But here’s the important part: it has to come from their own words. If I use my language or my ideas, it doesn’t land. During the session, I extract the words and phrases they use to describe their experience. Then we reframe those same words into positive beliefs, so the mind recognizes them as its own voice. That’s why it’s so powerful.

After experiencing your own transformation and healing, when did you realize you wanted to help others with this modality?

Julie Edmonds: Honestly, it was immediate. You know that saying, healed people heal people? I think I always had that healer in me. Even as a sales coach and trainer, it wasn’t just about teaching skills—it was about helping people overcome fear, because I was battling so much of it myself.

At some point, I realized it wasn’t about muscling my way through challenges. It was about healing my way through them—letting things flow instead of forcing them. That was a huge awakening moment for me. Once I healed those limiting beliefs, I thought, If I can do this, anyone can. I know the fear, anxiety, procrastination, and overthinking people deal with, and now I also understand the root causes.

Is there a particular demographic that’s most drawn to your work?

Julie Edmonds: I’ve typically worked with high performers and ambitious go-getters because that’s been my world. But truly, anyone with an open and growth-oriented mindset can benefit. You can’t force it on someone—they have to be ready.

And among those high achievers, what do you find they’re most often wrestling with beneath the surface?

Julie Edmonds: From Marisa Peer’s teachings and my own experience with hundreds of clients, I’ve learned that most struggles boil down to three core beliefs:

1. It’s not available to me. For example, health is for other families, but not ours. Money is for those people, not us. Education is for them, not me.
2. I’m too different. People see themselves as the black sheep—too tall, too short, the wrong gender, ethnicity, or background.
3. I’m not good enough. That’s the most common. “Who am I to deserve this?” Even if consciously they say, I’m great, I’m qualified, deep down there’s a broken record playing, I’m not enough.

So those deep-rooted beliefs—“it’s not available,” “I’m different,” or “I’m not good enough”—show up as surface-level problems. What does that look like in practice?

Julie Edmonds: Exactly. The presenting problem is just the tip of the iceberg. I had one client, a man in his late twenties, who came to me because he was biting his nails until there was nothing left. He was engaged and didn’t want to walk down the aisle with his hands like that.

Through regression, we traced it back to when he was about six. His parents were divorcing, and as the oldest child, he felt responsible to be “the man of the family”—an impossible role at that age. He felt completely out of control. Somehow, biting his nails became the unconscious way to create control. Later in life, whenever he faced stress—at work or in relationships—he defaulted to nail-biting.

In one session, we connected the dots, reframed the belief, and released the need for control through that behavior. He never bit his nails again. He even sent me a wedding photo showing off his new ring and perfectly manicured hands. It was beautiful.

Many people who are struggling think, “I just need to fix this—stop doing the thing, change the habit, fix myself.” But you often say, we don’t need to fix ourselves, we need to free ourselves. What do you mean by that?

Julie Edmonds: I use this analogy: before hypnotherapy and other healing work, it was like I was living in a prison of reactivity. I felt I had to fix everything—my kids, my house, my pets, my appearance, my presentations. I needed to control it all, and there was no trust, no flow, no receiving.

When I finally began healing from the inside, I realized I had everything I needed. The universe provides, and I don’t need to control everything—especially not my children. The only thing I can do is heal myself, and in turn, that creates a mirror for them. That shift opened my world. Suddenly, life started to flow. Things fell into place without me forcing them. Freedom came not from fixing my outer world, but from healing my inner world.

That can feel so hard when life brings real challenges—kids not going the direction you want, financial pressures, health struggles. How can someone begin moving from “fixing” into freedom and flow? Is there a practical first step?

Julie Edmonds: Yes. Start with your words. Words cast spells. If you keep saying, I’m stuck, I can’t make money, my kids are crazy, your mind will create evidence to reinforce that story. It becomes a self-fulfilling prophecy.

Instead, shift your vocabulary—even if you don’t fully believe it at first. Say things like, I’m okay. I can figure this out. I have resources. I can find a way. Over time, those words create a different sense of groundedness. Your mind opens to opportunities instead of staying locked in stress.

It’s how the reticular activating system works—it filters what we notice. If we’re focused only on stress, we’ll see stress everywhere. If we shift toward opportunity and possibility, we start to see doors opening. So pay attention to your words. They shape your focus, which shapes your reality.

You also talk a lot about protecting and cultivating our energy field. What are some practical ways to do that?

Julie Edmonds: Growing up in a haunted house, I was always aware of energies around me. Over the years, I’ve trained in energy work and boundaries, and one of the most important truths is: where our intention goes, our energy flows.

I use a simple daily practice. I visualize light flowing down into the earth, then connecting upward to the stars, and surrounding me in a ball of golden-white light. My mom actually taught me this when I was little. It feels cleansing, like I’m releasing what doesn’t belong to me and reconnecting to what does.

But it’s not a one-time thing. As Jeffrey Allen, an energy healer, says, you wouldn’t take one shower and say you’ll never need another. Energy cleansing works the same way—it needs to be ongoing.

I also ground myself by putting my feet on the earth, listening to birds, or spending time in nature. There’s even science showing that these practices reset the nervous system. Breathing, grounding, and consciously cleansing your energy field can shift you back into balance.

I’m fascinated that your mom taught you that kind of energy protection as a child. Do you remember the circumstance, and was it something you kept doing as a kid or came back to later as an adult?

Julie Edmonds: It actually started because of the ghosts in our house. We were always scared, so my mom told us to imagine being inside a giant eggshell that nothing could penetrate. Maybe she didn’t realize it at the time, but that visualization really worked for us. I would think about it every night. Growing up hypervigilant, I was constantly focused on how to protect my energy and where I could go outside my body. That practice stuck with me.

You’ve lived in two very different worlds: the business world, which can be very intellectual and driven by masculine energy, and the spiritual world, with its emphasis on flow and creativity. How do you balance both, and is that ever difficult for you?

Julie Edmonds: It definitely was difficult at times. It often felt like a pendulum swing—immersed in business and forgetting flow, or living in flow and neglecting practical responsibilities. Over time, I realized they actually work hand in hand. Fear and excitement are the same feeling; business and spirituality can be seen as two sides of the same energy.

Business is about creating and manifesting, which is also deeply spiritual. But balance is essential. If we shut down one side—analytical or creative—the other takes over, and we become imbalanced. I’ve learned to turn on my analytical brain when needed, but when I write, I let the creative side lead. If I edit as I go, I block the flow. But if I close my eyes, do automatic writing, and let the story pour out, the beauty comes through. Later, I can go back and clean up the grammar and structure.

Speaking of writing—you’re working on a historical fiction series set in early 1900s New Orleans. What inspired you to write it, and how is it going?

Julie Edmonds: It’s going great! I feel like maybe I’ve had past lives there because the connection is so strong. Of course, there’s some supernatural woven into the story—imagine that. The novel is set in a time when brothels and madams were legal in New Orleans.

As a woman who learned to run a business, I can’t imagine what it must have been like back then to have any sense of freedom in that role—especially in South Louisiana. Writing this has been a wonderful journey. Honestly, I feel like the universe chose me to write it. It’s as if the book was already written; I just had to bring it through. The characters talk to me, show up in my dreams, and even introduce new ones who insist I tell their stories. I’m simply flowing with it and loving the process.

Tell me about your writing process. When and where do you like to write? Do you have a set routine, or is it more when inspiration strikes?

Julie Edmonds: Honestly, it’s a little of both. Growing up, I journaled constantly. People often say you can discover your true joy by looking at what you loved between the ages of five and twelve. For me, it was always writing—stories, poetry, even entering contests because I wanted the validation that my words mattered.

When I shifted into business, I never stopped writing. I’ve filled thousands of journals with ideas and reflections. But this particular story has been rattling in my mind for decades. I had written a couple of business books, but they were just that—business. Then, after doing some manifesting meditations a few years ago, this novel began pouring out of me.

I did need coaching to understand the craft of writing fiction, so I studied, built an outline, and worked with an accountability partner. Since then, writing daily hasn’t been difficult—it feels natural. I dedicate at least two hours every day, no matter what. Some days the words flow beautifully, other days I throw everything out and start over. Sometimes I even dream solutions at night and wake up with the answers.

Two hours a day—that’s real dedication. So we can look forward to the novel being released in 2026?

Julie Edmonds: Yes, absolutely. That’s the plan.

Do you have a name yet for the first book?

Julie Edmonds: Not yet—it’s still in process.

You also host a podcast called Channel: Tapping Into the Wisdom of Your Soul. What’s the vision behind it, and what can listeners expect?

Julie Edmonds: I started the podcast as part of building a more intentional social presence. For years, I didn’t really need one for my business, but once I began writing the book, I felt called to expand my reach. The podcast emerged from that.

The title came to me after much reflection—and when it did, it was apparent. I’ve always been able to channel, and this show is about conversations with creatives and visionaries—business alchemists, writers, artists, musicians—who are bringing something new into the world. My focus is asking: Where does your flow come from? How do you tap into it? What are your daily practices that allow you to create something from nothing?

What’s fascinating is that while everyone’s process looks different, at its core it’s always the same.

If people are interested in working with you—whether in hypnotherapy or inviting you to speak—what’s the best way for them to connect?

Julie Edmonds: My website is healinglifetherapy.com. I’m also on Instagram and LinkedIn under my name, Julie Edmonds. On my site, I also offer free meditations that people can sign up for.

If someone listening right now feels stuck—whether in life or business—what encouragement would you give them?

Julie Edmonds: I’d share a simple three-part process I learned through hypnotherapy with Marisa Peer: investigate, interrupt, and install.

First, investigate your thinking. Our words are spells—so ask, How am I empowering or disempowering myself with my language?

Second, interrupt the pattern. Pay attention to the moments you’re triggered—when your emotional reaction feels far bigger than the situation. If you “should” feel like a four but you’re at a twelve, that’s a clue there’s a deeper story.

Finally, install a new belief. Ask, What if the story I’m telling myself isn’t true? What if I am qualified? What if I can do this? Then fill in the blank with an empowering thought.

It takes practice and repetition, but over time, this shift rewires your mind.

Julie, thank you so much for sharing your story.

Julie Edmonds: Thank you, David. I appreciate the opportunity, and I’m so excited about your magazine.