The Lightworking Path to Prosperity: How to Scale Your Spiritual Business – An Interview with Simone Jennings

What if the very experiences you once tried to suppress were actually the doorway to your purpose?

For Simone Jennings, the journey from seeing “shadow people” as a child to becoming a coach, healer, and guide for spiritual entrepreneurs was anything but conventional. From early brushes with clairvoyance and mediumship, to working in a spiritual shop where her intuitive gifts blossomed, to eventually adopting three children as a single mother and restructuring her entire business around alignment and sustainability—her path has been shaped by courage, creativity, and a deep commitment to empowerment.

In this conversation, Simone shares why visibility is essential for connection, how integrating spirituality and strategy allows businesses to thrive, and why self-empowerment is the energetic imprint behind all of her work. She also reveals the mindset shifts that help spiritual entrepreneurs overcome imposter syndrome, fear of judgment, and scarcity thinking, offering practical wisdom for building a business rooted in both authenticity and impact.

Continue reading or listen in by subscribing for free on Spotify, Apple Podcasts, Amazon Music, or YouTube to discover how Simone Jennings’ story can inspire you to align with your gifts, honor your energy, and share your work with the world.

I’d like to hear a little bit about your upbringing and your journey to awakening to consciousness, mindfulness, and spirituality. Did you grow up with some sort of faith tradition in your home, or did that evolve for you a little later in life?

Simone Jennings: Honestly, the foundation of my faith growing up was Christianity. I came from a traditional background of going to church every Sunday, mostly in the Methodist tradition. But I was really lucky to have a very open-minded mom. I remember always having books in the house on things like astrology, which sparked my curiosity at a young age.

I was also surrounded by friends from many different cultures, which gave me a broader perspective. Looking back, I realize I was always exposed to spirituality in different forms, even though the church was my starting point.

As far as my awakening, I think I always had a bit of mediumship in me. My first memory of that was around the age of six, when I would see what I called “shadow people.” I didn’t understand what I was seeing, so I went to my mom. She would reassure me, saying, “Oh, honey, it’s okay, just tell them to go away.” I’m sure she thought I was just dreaming, but I vividly remember those experiences.

Over time, like many people, I suppressed that part of myself. I was very sensitive and could feel things, but the clairvoyant side of me felt too scary, so I blocked it out. I didn’t have another major spiritual experience until I was in college.

About a year into school, the floodgates opened again. I started having vivid dreams, which I now recognize as premonitions. At the time, I didn’t have the language for it—I would just recognize events when they happened and think, “Oh my gosh, I dreamt about that.” My clairvoyance came back strong, and I knew I needed to figure out what was happening.

That led me to a local spiritual shop. I sat down with the manager and poured out my experiences. She was incredibly kind and explained that I was developing my gifts and opening up to new opportunities. Her words resonated so deeply—it felt like she was describing exactly what I was going through.

The very next week, she offered me a job there. I hadn’t been looking for work, but I said yes. That experience was one of the most profound in my life. Working there allowed me to develop my gifts in a safe environment, surrounded by supportive people.

From there, I started coaching, became a Reiki master, and began integrating healing and energy work. That journey opened doors to wellness centers and holistic practices, and eventually led to the opening of my own office, where I worked directly with clients.

So that started in your early twenties, then, when you began working at that store as a reader?

Simone Jennings: Yes. I was about 20 years old, and I even celebrated my 21st birthday with my coworkers there.

Can you walk me through your career path? I’m hearing that you were initially functioning as a healer or intuitive, but then an interest in marketing and business emerged. How did that come into your life?

Simone Jennings: Remember, I was in college at the time, studying graphic design. It felt like a natural fit—I was already working as a practitioner, but I also needed internships for my school requirements. The wellness centers where I was working said, “Well, why don’t you just do that here?”

I then started interning with them, working on design projects and gradually transitioning into marketing. That eventually led to becoming their Director of Marketing. In creative fields like design, marketing often gets lumped in, and I had to learn it on the job. I’d spend a few days a week seeing clients as a practitioner, and the other days doing marketing—figuring it out, reading all the books, taking courses, and learning hands-on. That’s how I entered the marketing world.

And as you continued forward, how did you make career decisions? Most people try to avoid marketing to focus solely on serving clients. How did you interweave those two as you moved forward?

Simone Jennings: At first, I saw them as two separate paths. I loved the psychology behind marketing—helping solve problems, bridging gaps, and finding solutions. And I realized those same skills were also part of my healing work. So while I didn’t consciously try to integrate them, they naturally overlapped, especially since the centers I worked for needed visibility. I could apply what I was learning to help them grow.

Later, when I opened my own office, those skills became essential for building my business. At the same time, colleagues would ask me for help—specifically, websites, social media, and branding. I was able to support them not just with my intuitive gifts, but also with practical marketing strategies I had developed.

That’s when I began to see the opportunity to bring both sides together—using intuition and creativity alongside business strategy. It felt like a streamlined way to help people not only in their personal healing but also in expanding their visibility and growing their work.

So you started The Lightworking Group. Tell me about what The Lightworking Group offers. Why did you start it, and how do you serve clients?

Simone Jennings: The Lightworking Group came after I had been running my own office and working with clients one-on-one. At that time, my coaching and healing practice was very local—clients would come into my office for energy work, readings, and sessions.

But my life was about to change. I was preparing to adopt my kids, and I knew I couldn’t sustain that same one-on-one model. My priorities were shifting, and I had to decide what to do with the business I had built over the course of more than ten years. That gave me the chance to go back to the drawing board and ask myself, What do I really love?

The answer was clear: I loved helping spiritual entrepreneurs. Through my own journey, I realized this was where my heart lay—supporting people who were trying to share their gifts while also navigating the mindset and business-building aspects. I wanted to help them grow in a way that honored both their purpose and their passion.

Up until then, I had been serving everyone. But I recognized I no longer had the capacity for that. Focusing specifically on spiritual entrepreneurs gave me the chance to blend the two skills I love—marketing and healing—into something more expansive. I could create a program that reached beyond my local community, helping people online and supporting them in building their businesses with both strategy and spirituality.

So, The Lightworking Group was really born out of necessity—to adapt to my new life circumstances—and also from a deeper calling to honor who I truly felt I was here to serve

One of the things that becomes obvious in working with that audience—spiritual entrepreneurs—is that to have integrity, there has to be an integration of spirituality and strategy. If you only have spirituality, you’re just hoping and praying clients show up. If you only have a strategy, it feels devoid of heart. It’s kind of weird, right?

Simone Jennings: Yeah.

How do you help people embody both the internal aspects—the energetics of their spirituality—with the external aspects, such as branding, landing pages, or building an email list? How do you integrate the two?

Simone Jennings: For me, it all starts with understanding your energetic cycles—really knowing how you operate.

When we build a business, it’s easy to get caught up in the hustle: I need the brand, I need the social media, I need the website. But in the process, we can lose ourselves. The truth is, we should be building our businesses around what’s sustainable for us—what we have the energetic capacity for, and what’s actually aligned with our passion and purpose. Otherwise, we risk burnout and losing the very love that inspired us to begin.

So I start by helping people understand their energetic cycles. We all have natural rhythms: times when we’re “on” and full of energy, and times when we’re not. Society tells us to work nine to five, but that doesn’t reflect everyone’s truth. Some people thrive in four-hour bursts with long rest periods in between. The key is to recognize when you personally have energy to focus—and when you don’t.

When you say “energetic cycles,” what does that mean?

Simone Jennings: It’s about knowing your own rhythm. For example, there are times when you’re energized, creative, and focused, and times when your energy dips. Honoring that cycle allows you to decide what’s truly worth your energy, versus what you’re only doing because you feel you “should.”

That kind of self-awareness is crucial, yet many people lack it at the outset. They just try to do everything: post everywhere, build the website, create the brand. That’s the fastest path to burnout, and it creates a business without a sustainable foundation because it doesn’t honor your energy.

I ask myself regularly, “Is this sustainable?” I know I can work on a big project at a sprint pace for maybe two or three months, but after that, I struggle to maintain that pace.

Simone Jennings: Exactly. That’s one of the biggest things I work on with clients. We ask: What are you doing right now in your business, and is it actually sustainable for the long term?

There are some things, like a launch, that can be short sprints—we plan for those. But foundational activities, like content creation, require long-term commitment. Content takes a lot of energy, and since it’s ongoing, it has to align with your natural rhythms. If it doesn’t, you’ll burn out before you see results.

The question is always: Does your plan align with your energetic cycle? If it does, you won’t only sustain your business, but you’ll also build it in a way that supports who you truly are.

Lately, I’ve been asking myself: if there’s something I don’t want to do, should I really be the one doing it? As an entrepreneur, it’s easy to push through out of responsibility and grit, but I’ve realized delegating can be powerful. Spending even $100 a week to outsource gives me back the energy to do what I truly want to do—and that return is invaluable. After 20 years of being my own boss, I still find myself asking: Is this sustainable, or am I holding on to too much by thinking I’m the only one who can do it right?

Simone Jennings: That’s one of the biggest mindset hurdles to overcome. I went through it myself. Especially at the start, you want everything to be perfect. Can it just be good enough?

Oh, Simone, I hate those two words.

Simone Jennings: I know. As a graphic designer by training, perfectionism is ingrained in me. But when I looked at my purpose—serving, coaching, and helping people find their transformational impact and package it—I realized I couldn’t spend hours fussing over graphics, as much as I loved design; that wasn’t the best use of my energy.

So I had to shift my mindset. I had to trust that others could do the work beautifully, even if it weren’t exactly how I would do it. Was it “good enough”? Yes. Would people respond to it? Absolutely. And that’s what matters. It’s about honoring your energy and scaling your business, which means letting go of perfectionism and embracing support.

Speaking of mindset, that’s one of the three pillars you focus on: mindset, skillset, and toolset. Why are those three so important when starting or scaling a spiritual business?

Simone Jennings: I developed these pillars after years of working with clients and recognizing a pattern. Almost everything I teach or offer connects back to at least one of these three areas.

• Mindset is the foundation. It gives you clarity and resilience. It’s about knowing what you want, being clear in your messaging, and having the inner strength to move forward. Sometimes, that involves addressing trauma or blocks that hold you back, so you can step into your purpose with intention.
• Skillset is applying your strengths to solve real problems. I work with many spiritual entrepreneurs, particularly women in demanding roles. The key is identifying: How do I uniquely solve a specific problem for a specific group of people? And then, how do I package that clearly so others instantly understand how I can help them?
• The tool set is the practical side—the systems and structures. This is where many people struggle. They’re clear on their mindset and confident in their skills, but then get lost in the backend: setting up websites, email systems, and workflows. My role is to simplify those systems so they support the business rather than becoming another source of chaos.

No matter where you are in your business journey, everything constantly circles back to one or more of these pillars. Together, they create a framework that’s sustainable, empowering, and aligned.

Let’s focus on mindset for a moment, because I’m curious about limiting beliefs and old stories. What are the most common limiting beliefs you see spiritual entrepreneurs struggling with?

Simone Jennings: Imposter syndrome is a big one. Almost everyone I’ve worked with has had the thought at some point: Who am I to do this? Or I don’t have enough experience. I need another certification before I can really make a difference. That constant questioning of our worth or readiness holds so many people back.

Another common one is fear of visibility. This has been part of my own journey, too. For a long time, I hid behind my business rather than being its face. The underlying thought was fear of judgment—worrying about what others would think.

Personally, I carried old stories from school, always feeling like I wasn’t the smartest. That created the belief: I’m not smart enough to show up. I won’t know what to say. I’m not a fast thinker. Even today, I sometimes still feel that. But what I’ve come to realize is that if I struggle with these thoughts, so do countless others. And that doesn’t make what I have to share any less valuable. In fact, it makes it more valuable because by showing up anyway, I give others permission to do the same.

There are many things people could struggle with—such as not being articulate enough, not having enough information, or even worries about their physical appearance. Especially in a magazine context, photos are so central.

Simone Jennings: Exactly. All of those insecurities can surface. And entrepreneurship throws you right into the middle of it—it forces you to confront these fears head-on. For someone who prefers to stay behind the scenes, it can feel overwhelming and even dysregulating for the nervous system.

Fear of failure is another big one. Many people stepping into spiritual entrepreneurship aren’t yet fully open with friends and family about what they’re doing, again, because of the fear of judgment. That can make it even scarier to put themselves out there.

And finally, scarcity thinking. The belief that there aren’t enough opportunities to go around. People will say, ‘There are thousands of Reiki masters; why would anyone choose me?’ or There just isn’t enough space for me in this field. That scarcity mindset is one of the biggest limiting beliefs I see clients carrying.

I want to go back to the limiting belief of being scared to show your face, or to be “the face with the place.” What’s the downside if someone doesn’t lean into visibility—if they don’t show up with their physical presence?

Simone Jennings: Think about it this way: in a spiritual or holistic wellness business, everything is about connection. I’m unlikely to work with someone I haven’t met online, someone who hasn’t shared their story or demonstrated how they work. I want to know: Do I align with their practice? Do I resonate with their process or their journey?

If you’re hiding—if you’re only presenting a business name without showing why you started, why it matters to you, and the transformation you can provide—it’s much harder for people to connect with you. Visibility builds trust. Without it, growth and scaling become much more difficult.

One of the groups you work with is high-functioning, highly successful women who are trying to navigate all the responsibilities of life. There’s an expectation to succeed in a career or business, while also carrying a huge responsibility at home. How do you help women balance that ambition with regulating their nervous systems and being present in all these different ways?

Simone Jennings: First, we have to consider the nervous system. Why do we feel like we have to do everything, juggle all the roles, and hold it all together? We have to pause and ask: How can I slow down? How can I take better care of myself? How can I create sustainable rhythms in my life?

Yes, women carry a lot, but we don’t have to do it all alone. For many women, the hardest part is asking for help. We’re often the ones providing support for others, yet we struggle to receive it ourselves.

So I help women balance their drive with practices that restore their nervous system and overall health. It’s about returning to yourself, asking: What do I need at my core right now? What’s missing? From there, we look honestly at why we operate the way we do, and then we restructure. Change isn’t easy—many resist it—but it’s necessary to honor ourselves, our energy, and our nervous system.

You mentioned earlier that you went through a similar process when adopting your children. Take us through that. How, as a mom of three, do you balance loving and caring for them while also running your business? And maybe even share a bit about your journey to becoming a mom—it’s fascinating.

Simone Jennings: Absolutely. I’ll take you back to when I had my one-on-one in-person business model. I had to make the tough decision to shift my work, which ended up being one of the best choices I’ve ever made. I knew motherhood—especially the transition period for my kids—wouldn’t be easy.

So I prepared by restructuring my business before I even became a mom. I reached a point in my life where I knew I was ready. I joke about it all the time—I went into the adoption process thinking, I’ll adopt one child, it’ll be just me and my kiddo. But I walked out with three.

As a single individual? Just to clarify.

Simone Jennings: Yes, thank you for clarifying. I was single at the time, with no support—just me. But I knew I was ready to be a mom. I thought, There are so many young people who need a home. I don’t have to do this the traditional way. I can give a child a family who needs one. I was in a strong place in my career and felt prepared to give.

I entered the adoption process expecting to adopt one child. But the agency told me, We don’t have single children right now, but we do have sibling groups. I thought, Okay, maybe I could do two. Months went by, still no placement. Then they called and said, We have five siblings. I knew that was too much for me, so I said half-jokingly, If you find three, I’ll consider it. Honestly, I didn’t think it would happen.

But then they presented me with a sibling group of three. The moment I saw their picture, I knew. It was an instant, intuitive knowing: These are my kids. I didn’t need to know their background—I just felt it in my spirit.

How old were they at the time?

Simone Jennings: My youngest was four, my middle child was five, and my oldest was eight. That was about eight years ago. It’s been quite a journey.

Blending motherhood and business was incredibly challenging at first. I knew I had to shift my business model so I could still serve in the way I loved, but also be fully present for my children. The key was identifying my core audience—the people I felt most called to serve—and then building a business model that supported both my work and my new family life.

That decision became the foundation for The Lightworking Group. My life had to come first, because now I had three kids depending on me. The question became: How can I build a business that doesn’t burn me out, while still honoring my gifts and serving deeply? For me, the answer was moving online—creating resources, coaching, and hybrid programs that could expand my reach and also work around the rhythms of my family.

One of the biggest challenges I see with spiritual entrepreneurs early on is that they often follow numerous people in their same category on Instagram. If you’re a Reiki master, you might be following a hundred other Reiki masters. If you’re a medium, psychic, coach, or somatic healer, your feed gets filled with more and more of the same. The algorithm keeps feeding you similar accounts, and soon it feels like everybody in the world does what you do. Then you start to wonder: How will I ever stand out from the crowd?

So let’s set mindset aside for a moment. Practically, what does it look like to brand yourself uniquely?

Simone Jennings: I’d actually start by asking: Where do you feel like is the best place for you to show up online?

So often, we default to Instagram because it looks like everyone is there. But the question is: Is that the best platform for you?

First, think about where your audience actually spends time. And second, ask yourself: How do I like to create content?

If video drains you—if it takes you hours to film what someone else does in thirty seconds—then forcing yourself to create reels every day isn’t sustainable. But if you love writing, maybe Substack is your authority platform. That doesn’t mean you ignore Instagram completely, but it means Instagram doesn’t have to be your main focus.

Branding is about consistency as much as it is about creativity. You’re far more likely to stay committed long-term if you’re creating content in a format you enjoy. So I encourage entrepreneurs to explore their options, identify one or two platforms that truly align with their energy cycles and natural style, and focus on building there. From that foundation, your unique brand presence will naturally grow.

Authority platform—what does that mean to you?

Simone Jennings: An authority platform is the main place where you consistently show up as a leader. It’s where you offer something unique, where you demonstrate your expertise, and establish yourself as an authority in your field.

But standing out isn’t just about choosing the right platform—it’s also about rethinking branding. Traditional branding focuses on logos, colors, and fonts, which are important, but surface-level. What truly makes you stand out is your energetic signature.

I call this energetic branding. It’s asking questions like: What does it feel like to be in a relationship with my brand? What frequency does my business carry? When people experience my content, my services, or even just an interaction with my team, what do I want them to walk away feeling?

That becomes your foundation. Because even if there are thousands of Reiki masters—or coaches, or healers—no one does it the way you do. No one has your story, your reasons, or your unique energy. Your authentic self is your blueprint. That’s how you stand out.

So: find the way you like to create content, choose your authority platform, and then share authentically in alignment with your own energy. That’s what makes your brand magnetic.

If I were to ask you, what energetic imprint are you wanting to put into the world through your content, what would that be?

Simone Jennings: For me, it’s all about self-empowerment. I work with incredible people who often lack the confidence to take the next step. Mindset is always the foundation—it’s already within us, but sometimes we need support to uncover it, to strengthen it, and to step into our full empowerment.

When I first launched The Lightworking Group, my branding didn’t reflect that. My website looked like every other spiritual entrepreneur’s site—soft, flowery, calm beach tones. Beautiful, yes, but not me. It didn’t reflect the transformation I was offering.

A couple of years ago, I completely redesigned everything. I shifted to bold maroons, teals, and golds—colors that carry empowerment, strength, and impact. That energetic frequency feels aligned with who I am and the transformation I provide. It was incredible to see the difference: simply changing that energetic imprint attracted clients who resonated deeply with that boldness and clarity.

I’m curious about the shift from in-person, one-on-one work—such as intuitive sessions, healings, and coaching—to scaling beyond individuals into products, courses, or group programs. What changes need to take place for someone to make that transition?

Simone Jennings: The biggest shift is mindset. Most service providers are conditioned to trade time for money. But the true value isn’t the hours—it’s the transformation.

When you realize my value is the transformation, not my time, new doors open. That’s when group programs, hybrid models, or products become possible.

For example, people often assume group programs are less impactful than one-on-one work. But that’s not true. Group work adds something powerful: community. When clients are surrounded by others going through similar journeys, the support and shared experience can amplify the transformation.

Hybrid models are another option. You can still offer one-on-one sessions, but balance them with group programs, community elements, or learning systems. This way, your schedule isn’t consumed solely by individual sessions.

Scaling can also mean transforming your process into products—like an oracle deck, a workbook, or an online course. It’s about bottling your system in a way that allows you to multiply your impact without multiplying your exhaustion.

Ultimately, scalable models let you share your transformation more widely, while protecting your energy and ensuring your business is sustainable.

People are always looking at new tools—online platforms, apps, services, even AI. How do you feel about using AI tools in the context of a spiritual business?

Simone Jennings: AI is here, and it’s not going anywhere. It will only continue to evolve and shape our world. So whether you love it or feel hesitant, I think it’s important to understand it, learn about it, and at least be aware of what’s possible.

Personally, I advocate for ethical AI. It can be an incredible tool when used thoughtfully. Many people think of AI only in terms of surface-level content creation, but its potential goes far beyond that. You can use it to streamline productivity, support lead generation, or even build systems or apps that simplify your work.

For spiritual entrepreneurs, AI can free up time from repetitive tasks or bottlenecks that drain energy. That way, you can focus more fully on your true zone of genius—your healing, coaching, or creative work.

That said, I don’t believe in using AI to generate all of your content. Your authentic voice and energy are irreplaceable. But if AI helps protect your energy, organize your workflow, and sustain your business, then using it ethically and intentionally is not only practical, it’s wise.

If someone is listening to our conversation and wants to work with you—whether they’re a spiritual entrepreneur or a highly successful woman—how can they access your wisdom and services?

Simone Jennings: I like to think of my work in three main buckets:

1. Coaching Programs – These are where strategy and spirituality come together. I open new programs every quarter, which may be one-on-one or group-based, depending on the season. We work on mindset, rebuilding from burnout, and aligning business with purpose.
2. Courses – These focus more on skillset. For example, I have a course on messaging for spiritual entrepreneurs—how to clearly communicate your transformational impact. These courses are designed to help build visibility, brand clarity, and confidence.
3. Services – My team and I also offer done-for-you and done-with-you services around branding, marketing strategy, and content creation. It depends on where you are in your business journey and what support you need.

The best first step is to visit TheLightworkingGroup.com and set up an appointment so we can explore where you’re at and what the next level could look like for you.

You also help people create their own oracle, affirmation, or tarot-style decks through something you call the Oracle Creator Agency. Tell us about that.

Simone Jennings: Yes—this is one of my favorite projects because it combines my love of design, spirituality, and oracle decks. It actually started as a personal challenge. I realized I’d been so immersed in business that I was neglecting my creativity. So, I gave myself an ambitious goal: to complete seven oracle decks in seven months.

I committed to designing one card every day, and it worked. By the end, I had created seven decks—some printed, some digital. At first, I didn’t know what I’d do with them. But I eventually launched a membership called the Digital Oracle Society, where I released a new deck each month with tools to help practitioners do online readings more easily.

Through that process, I realized how many people wanted to create decks but didn’t know how to do so. They lacked the design skills or the technical know-how for printing and production. That insight gave birth to the Oracle Creator Agency.

Now, my team and I guide clients through the deck creation process step by step. We help clarify their vision, refine how it connects to their transformational impact, and bring it to life with professional illustration, design, and production support. For many, it’s a way to package their wisdom in a tangible, creative form—and to share their work in a whole new way.

Last question. For the spiritual entrepreneur, healer, teacher, or coach listening to this conversation who feels stuck in their business—maybe they’ve lost that initial creative spark—what encouragement would you give them today?

Simone Jennings: Go back to your why. There’s always that initial spark, that powerful reason you started this work in the first place. Reconnect with that at the deepest level.

Then take a look at your business as it exists today. Has it transformed away from that original inspiration? Are the offers and services you’re running now still aligned with your core purpose?

Suppose the answer is yes—beautiful. Maybe what’s needed are some system shifts to free up space and energy so you can reconnect with your creativity. But if the answer is no, then you’ve been given an opportunity to realign. That might mean small tweaks or a bigger restructuring, and both are okay.

There’s no one “right” model you have to follow. Your business exists to serve in the way you’re called to serve, in the way you can make the greatest impact for yourself and for others. A healthy business is one that checks in regularly: Is this still aligned with my why? Is this still aligned with the transformational impact I want to bring into the world?

Numbers are important, but they aren’t the true measure of success. Your impact, your alignment, and your reason for showing up every day—that’s what matters most.

Thank you, Simone. Thank you for sharing your story, your wisdom, and your work in the world. It’s been wonderful to be with you today.

Simone Jennings: Thank you so much, David. I truly appreciate it.